Meet our overachieving family
Our team covers the entire US for your brand. Each team member has years of both strategic and tactical experience in bringing brands to their retailers. And, we have strong relationships with many retailers across the country!
Synergy is 100% founder owned, making us fully responsible for delivering results for your brand. As a female led company, we offer something different than what’s in the industry today.
Betsy Gillette, Partner & CEO
Jewel-Osco, Wild Oats, WhiteWave, UNFI, Ignite
It is so fun to work with brands and see their eyes light up when our product lands on shelf. The energy and pride that we all know went into making it happen is heart-warming.
Sarah Dorey, Partner
General Mills, Ignite, Independent Consulting
I love working with brands to help them figure out “what makes the brand move”. It’s all a math equation...what two things do you need to combine to start the exponential growth.
David Voss, Partner
Laguna Beach, CA
Campbells, General Mills, Ignite
I love working with passionate people and teams to help build quality brands. It’s all about the Journey!
Kim Burck, VP of Sales
General Mills, Ignite, Swell, O2, Mason Dixie
I am inspired by our brands, their story, their growth and their potential. Our mutual success is personal. I am honored to be a part of the journey.
Melinda Williams, VP of Sales
Natural Specialty Sales, Love Good Fats
I love the energy new and emerging brands bring to categories. It is exciting and rewarding to see the strategy come together and the plan executed, resulting in strong growth and goal achievements.
Jacki Litz, VP of Sales
Bhakti, Unilever, Nielsen, WhiteWave
As a health and wellness advocate, I have great energy, passion and respect for brands that positively impact people and our planet. It is so fulfilling to create and share impactful messages together that drive awareness and fuel strategic and sustainable growth for our partners.
Susan Morrison, Sales Director
General Mills, Ignite
Learning the “story” of a new brand is one of my favorite things. They are always so inspiring and allow me to feel like I am helping raise their child. It’s amazing to see them grow and prosper… and rewarding!
Sallie Bowling, Sales Director
No Pudge! Foods, LesserEvil, Cherrybrook Kitchen, Angie’s Boomchickapop
I really enjoy strategizing with my brands to figure out which of my accounts will be a good fit for them; It’s rewarding to utilize my past experiences (good and bad!) in the industry to be able to create a successful plan/outcome/venture for them.
Megan Tardiff, Sales Director
General Mills, Peace Coffee, Ignite, Solero
Being a hard-core Natural consumer myself, I love helping brands achieve their potential in Co-ops and Natural Food Stores. Forging connections in life is what fuels me and I feel fortunate to get to do this every day, not only in my personal life, but my work life as well! It is exciting to see the culmination of our hard work together that results in new distribution on-shelf.
Lou Pisillo, Sales Director
Annie’s Homegrown, CleanWell, Specialty Rice, Mountain Valley
I am so proud to be working with superstar brand partners and helping them to develop their go-to market strategies and providing solutions to help them grow.
Natalie Parise, Sales Support
Casa Grande, AZ
Wild Oats, NCG, Ignite, Silver Hills Bakery
I am passionate about helping small and emerging brands evolve, thrive and experience strong growth in a competitive landscape.