The Team

Meet our overachieving family

Our team covers the entire US for your brand. Each team member has years of both strategic and tactical experience in bringing brands to their retailers. And, we have strong relationships with many retailers across the country!

Synergy is 100% founder owned, making us fully responsible for delivering results for your brand. As a female led company, we offer something different than what’s in the industry today.

Betsy Gillette, CEO

Denver, CO

Jewel-Osco, Wild Oats, WhiteWave, UNFI, Ignite

  It is so fun to work with brands and see their eyes light up when our product lands on shelf. The energy and pride that we all know went into making it happen is heart-warming.  

Sarah Dorey, Co-Founder

Bentonville, AR

General Mills, Ignite, Independent Consulting

  I love working with brands to help them figure out “what makes the brand move”. It’s all a math equation...what two things do you need to combine to start the exponential growth.  

Amy Hampton, VP Sales

Hermosa Beach, CA

Four Sigmatic, Iris Brands, Ignite General Mills

  I love having a direct connection with so many innovators in CPG. The excitement and challenge of working with emerging brands is immensely rewarding.  

Kim Burck, VP of Sales

Cincinnati, OH

General Mills, Ignite, Swell, O2, Mason Dixie

  I am inspired by our brands, their story, their growth and their potential. Our mutual success is personal. I am honored to be a part of the journey.  

Ellen Wertz, VP of Sales

St. Paul, MN

General Mills, Manitoba Harvest, Welly, Maya Kaimal

  I love helping brands navigate through the challenges that come when moving from a start-up to a scale-up. It’s a unique experience that allows for creativity, innovative thinking and constant learning!  

Megan Tardiff, Sales Director

Minneapolis, MN

General Mills, Peace Coffee, Ignite, Solero

  Being a hard-core Natural consumer myself, I love helping brands achieve their potential in Co-ops and Natural Food Stores. Forging connections in life is what fuels me and I feel fortunate to get to do this every day, not only in my personal life, but my work life as well! It is exciting to see the culmination of our hard work together that results in new distribution on-shelf.  

Amy Polizzi, Sales Director

West Chester, PA

Keurig, Dr. Pepper, Del Monte, Ignite, General Mills

  The most rewarding thing about working with our unique brands is helping them craft their story in a meaningful way to both retailers and consumers. It’s gratifying when I overhear people talking about a brand we’re selling and knowing I had a part in that connection.  

Matt Collopy, Sales Director

Castro Valley, CA

Lenny & Larry’s, Kate Farms, General Mills, Annie’s

  It is rewarding to help new and emerging brands build their stories and increase distribution. It is amazing to do that while helping them on their journey to become leaders in their category!  

Susan Morrison, Sales Director

Dallas, TX

General Mills, Ignite

  Learning the “story” of a new brand is one of my favorite things. They are always so inspiring and allow me to feel like I am helping raise their child. It’s amazing to see them grow and prosper… and rewarding!  

Andrea Pablo, Sales Director

Miami FL

Meati, Tia Lupita, Chickapea, So Good So You

  I thrive on building meaningful relationships with brands and retailer partners to unlock growth. It's so rewarding to craft a winning strategy and bring exciting products to more people, more often.  

Ken Harris, Sales Director

Rockford, IL

Malk, Maya Kaimal, PepsiCo, Kevita

  I like to focus on building a brands that truly connect with people and last over time.  

Judie Elliott, Sales Support

Flagler Beach, FL

Ignite, Good Sense Foods, Iris Brands

  I enjoy working with multiple brands and energizing people in this fun CPG industry!