The Team


Meet our overachieving family

Our team covers the entire US for your brand. Each team member has years of both strategic and tactical experience in bringing brands to their retailers. And, we have strong relationships with many retailers across the country!

Synergy is 100% founder owned, making us fully responsible for delivering results for your brand. As a female led company, we offer something different than what’s in the industry today.

Betsy Gillette, Partner & CEO

Denver, CO

Jewel-Osco, Wild Oats, WhiteWave, UNFI, Ignite

  It is so fun to work with brands and see their eyes light up when our product lands on shelf. The energy and pride that we all know went into making it happen is heart-warming.  

Sarah Dorey, Partner

Bentonville, AR

General Mills, Ignite, Independent Consulting

  I love working with brands to help them figure out “what makes the brand move”. It’s all a math equation...what two things do you need to combine to start the exponential growth.  

Amy Hampton, VP Sales & Operations

Hermosa Beach, CA

Four Sigmatic, Iris Brands, Ignite General Mills

  I love having a direct connection with so many innovators in CPG. The excitement and challenge of working with emerging brands is immensely rewarding.  

Kim Burck, VP of Sales

Cincinnati, OH

General Mills, Ignite, Swell, O2, Mason Dixie

  I am inspired by our brands, their story, their growth and their potential. Our mutual success is personal. I am honored to be a part of the journey.  

Ellen Wertz, VP of Sales

St. Paul, MN

General Mills, Manitoba Harvest, Welly, Maya Kaimal

  I love helping brands navigate through the challenges that come when moving from a start-up to a scale-up. It’s a unique experience that allows for creativity, innovative thinking and constant learning!  

Megan Tardiff, Sales Director

Minneapolis, MN

General Mills, Peace Coffee, Ignite, Solero

  Being a hard-core Natural consumer myself, I love helping brands achieve their potential in Co-ops and Natural Food Stores. Forging connections in life is what fuels me and I feel fortunate to get to do this every day, not only in my personal life, but my work life as well! It is exciting to see the culmination of our hard work together that results in new distribution on-shelf.  

Amy Polizzi, Sales Director

West Chester, PA

Keurig, Dr. Pepper, Del Monte, Ignite, General Mills

  The most rewarding thing about working with our unique brands is helping them craft their story in a meaningful way to both retailers and consumers. It’s gratifying when I overhear people talking about a brand we’re selling and knowing I had a part in that connection.  

Jim Richter, Sales Director

St. Cloud, MN

Pop Art Snacks, Angie’s Boomchickapop, Schwan Food Company

  Navigating the whitewater of retail grocery has always been my passion. I love to collaborate with brands, retailers, distributors, and brokers helping to make that next right decision.  

Matt Collopy, Sales Director

Castro Valley, CA

Lenny & Larry’s, Kate Farms, General Mills, Annie’s

  It is rewarding to help new and emerging brands build their stories and increase distribution. It is amazing to do that while helping them on their journey to become leaders in their category!  

Nicole Hegedus, Director of Analytics and Strategy

Plymouth, MN

HighKey, Manitoba Harvest, General Mills, Nestle Nutrition

  I love partnering with brands to elevate their stories and toolkits via data and actionable insights. Finding that intersection of pairing a brand’s passion and purpose with fact-based selling is so rewarding!  

Natalie Parise, Sales Support

Lafayette, CO

Wild Oats, NCG, Ignite, Silver Hills Bakery

  I am passionate about helping small and emerging brands evolve, thrive and experience strong growth in a competitive landscape.